SHANGHAI CHANGNING RAFFLES CITY
"A confidant is like a mirror, reflecting the most beautiful parts of our inborn qualities"
- Eileen Chang
CLIENT
Capitaland
DELIVERABLES
Movie / Showroom Solution / A Real Touch
YEAR
2015
Innovative buildings that are ahead of itsera are like pioneers who lead the times St.Mary's Hall, the awakener of thoughts and pioneer of the Times, Combining Chinese and Western education, it has always been at the forefront of the age,Raffles City is also at the front end of the international trends and the front row of the epoch. With the same site location, they have different missions,whichrepresenting their respective eras.
ATCHAIN built a multimedia showroom for Changning Raffles.
Overall responsible for design, digital content, hardware and software integration, VR virtual tour, and construction.
The completed exhibition showroom has 3 different areas, which are branding, media, and physical model area.
Each area logically expanded into corresponding content, from tonality to rationality, from macro to micro.
From active distributed of information to interactive shared information. The entire showroom process is controlled by a computer program through anipad. All door switches, lighting, music, and video all controlled with only one touch.